Design Elements

Brand Style Guide

Brand Style

Our Brand Style Will Be:

What it isn’t:
Cookie-cutter, lackluster, mundane

Fonts

Figtree Bold

Display Heading

Bree Serif

Display Subheading

Figtree Regular

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Figtree Semibold

Body Subhead

Photography

As the Meyers brand continues to evolve, a library of photography assets will be added that accurately represent the comfort Meyers customers can trust. Custom photos will be an authentic representation of Meyers technicians in the field providing quality service and customer service. The brand currently relies on lifestyle stock photography to represent the comfort and reliability that Meyers Heating + Air customers expect year-round. Warm and cool tones are balanced in the light, airy imagery of families enjoying their homes or on their devices to contact Meyers for fast and dependable service.

Industry stock photography features close-up photos that avoid showing the particular equipment or uniforms used by the technicians.

Aerial landscape photography of the Rocky Mountains is used as a subtle design element, or as an introduction to the regions of Boulder and Colorado Springs that Meyers serves.

Young woman adjusting the temperature on her smart thermostat.

A father playing airplane with his young daughter in their climate controlled living room.

AI-generated image of a modern farmhouse in Colorado during the sunset.

HVAC Install Technician using power tool on outdoor equipment

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A middle-aged woman sitting cross-legged on the floor in her living room, meditating with her eyes closed.

An aerial panoramic photo of Colorado Springs neighborhoods at the foot of the Rocky Mountains.

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A young woman and her Golden Retriever cuddling on the couch, enjoying their climate controlled living room.

A young Asian woman laying on her couch, enjoying her climate-controlled living room.

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Grandmother smiling and holding her two grandchildren on a couch in a climate controlled home.

A young, Asian-American woman resting on the couch in her living room, breathing deep and enjoying the fresh air quality.

A young couple cuddling on the couch in their living room, enjoying their well-maintained climate control.

A young woman using her smartphone and sitting at her dining table near her kitchen with a notebook and pen open before her.

Young woman lounging on her couch with a hot beverage, looking at something on her smartphone and smiling.

Iconography

A mix of icons is used to represent the Meyers Heating + Air brand. Solid gradient icons represent the main services that Meyers provides, while thin line icons in accent colors represent their qualities and characteristics. The theme of heating, ventilation, and cooling is portrayed by animated Lottie icons, and is used to draw attention to certain sections. A small green gradient bubble or plus symbol are used as design elements to help visually organize information.

Heating

Air Conditioning

Ductless Systems

Indoor Air Quality

Technician

Guarantee

Savings

Service

Design Elements

Images and other design elements of the Meyers Heating + Air brand utilize alternating rounded rectangles that allude to the shapes of the logomark. Based on the size of the element, the border radius proportions should be either {0px, 20px (small)} or {0px, 50px (large)}. Other rectangular shapes either have a gentled rounded corner, or have no rounding when the elements are directly touching.

Buttons

Forms

First Name

Last Name

Phone Number

Zip Code

Service Area

Service Needed

First Name

Last Name

Phone Number

Service Area

Zip Code

Estimate

Any Additional Details about Your Request

Complete Comfort You Can Trust.

This brand guide should be used in conjunction with other more specific guides around each element of our brand.